I I work with AI on two levels. As part of my creative process, where it helps me develop, challenge and sharpen ideas. And through agentic workflows, where AI carries out research and preparatory work within clearly defined boundaries.

The principle is the same in both: AI takes on more of the groundwork, so I can apply my experience and judgment where they create the most value.

My approach grew out of real creative work, using AI for research, analysis, development and critical challenge — while keeping direction, criteria, exclusions and responsibility firmly in human hands. I later formalised these principles into a model-independent decision architecture for AI-native creative practice.

The original workflow approach has been used internally and in workshops, and was subsequently featured by Dansk Industri as a practical example of AI in creative work.