Velliv Foreningen
Velliv Foreningen works to strengthen mental wellbeing in Danish workplaces. The challenge was to address subjects people often find difficult to talk about — without turning them into distant institutional communication.
The Challenge
Giving difficult subjects a way into the conversation.
Some of the hardest experiences in working life are also the hardest to put into words. Velliv Foreningen wanted to encourage more open conversations – and connect them to the communities and initiatives that can strengthen wellbeing at work.
the solution
Turn an expression into an action.
In Danish, hånden på hjertet – “hand on heart” – is what we say when we ask someone to answer honestly. We made the expression literal. A hand on the heart. One difficult subject written directly on the skin. The idea made what was difficult to say impossible not to see.
Context
From personal experience to shared workplace culture.
The original campaign used real personal stories to open the conversation. It later extended into workplaces and communities, using the same visual device to talk about grief, loneliness, emotions, private life and culture. That extension is what turns the idea from a one-off execution into a broader creative platform.
