Dansk Markedsføring
4 min read

Why brand meaning, interpretation and human judgment still matter when AI enters the creative process.

Published in Dansk Markedsføring, 2026.
A debate piece on why AI can only work meaningfully with a brand when its position, language and strategic choices are clear enough to interpret. If the brand itself is vague, AI amplifies the ambiguity rather than solving it.

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LET'S TALK

Good work starts with a clear direction.

I work with brands, agencies and teams when the challenge is still unclear, the direction needs sharpening or the work needs a stronger idea behind it. That can mean creative strategy, concept development, brand narratives or AI-enabled creative direction.

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michael.h.rud@gmail.com
michael.h.rud@gmail.com
+45 31212707
+45 31212707
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LET'S TALK

Good work starts with a clear direction.

I work with brands, agencies and teams when the challenge is still unclear, the direction needs sharpening or the work needs a stronger idea behind it. That can mean creative strategy, concept development, brand narratives or AI-enabled creative direction.

GET IN TOUCH
Contact
michael.h.rud@gmail.com
michael.h.rud@gmail.com
+45 31212707
+45 31212707
Social
Linkedin
LET'S TALK

Good work starts with a clear direction.

I work with brands, agencies and teams when the challenge is still unclear, the direction needs sharpening or the work needs a stronger idea behind it. That can mean creative strategy, concept development, brand narratives or AI-enabled creative direction.

GET IN TOUCH
Contact
michael.h.rud@gmail.com
michael.h.rud@gmail.com
+45 31212707
+45 31212707
Social
Linkedin